DRAKOPOULOS participated in the engaging workshop “Brand Awareness & Sustainability: The Trust Factor”, co-organised by SOFTONE GLOBAL SUSTAIN, and the Antenna Group, which took place on the 9th of July in Athens.
The event brought together business leaders, legal professionals, and ESG experts to discuss the growing strategic role of trust, transparency, and sustainability in shaping brand reputation and securing long-term client loyalty. A central theme of the workshop was the increasing expectation for companies to align their operations with robust ESG (Environmental, Social, and Governance) principles.
Key highlights included the presentation of the survey “Why ESG Matters”, offering valuable insights into how Greek consumers perceive corporate ESG initiatives. The findings reinforced a powerful message: ESG is no longer a ‘nice to have’ – it is a business imperative.
As public awareness and regulatory scrutiny surrounding responsible business practices continue to grow, the importance of ensuring legal compliance and ESG alignment has never been more critical.